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What does Gold Filled Mean
Gold-filled jewelry is more dependable than gold-plated or vermeil because 1/20 of the piece’s total weight is solid gold. Gold-plated items contain less than 1/200 of the piece's total weight in solid gold. It is also heat and mechanically bonded to enhance its strength. This means that gold-filled jewelry lasts much longer than pieces subjected to other coating methods, often lasting decades or a lifetime of wear before the base metal starts to show.
Gold-filled jewelry is marked with a “GF” and sometimes shows the proportion of gold in its total weight, presented as a fraction.

Who is LuAnn Reichow?
I'm thrilled to share my love for jewelry with the world through my hand-crafted creations. Each piece in my collections is made with care with 1/20 14k yellow gold-filled materials. They feature lab-grown diamonds, cubic zirconia, and natural gemstones. My goal is to create affordable, fun, and durable jewelry that can be worn every day, not just for special occasions.
I hope that my designs bring joy and a sense of beauty to everyone who wears them. Thank you for supporting my dream, and I hope you enjoy my jewelry as much as I love creating it.


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